Nine for IX: Branded

Sports is supposed to be the ultimate level playing field, but in the media and on Madison Avenue, looks trump accomplishments. Branded explores the double standard placed on female athletes who are pressured to be the best players on the field and the sexiest off of it. Through stories of the women who have faced and tackled this question in very different ways, “Branded” explores the question: can women’s sports ever gain an equal footing with their male counterparts or will sex appeal always override achievement? Featuring sports icons Gabby Reese, Mary Lou Retton, Lolo Jones, Chris Everett and Lisa Leslie.

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